We're always thinking about innovation and how to do and make things better. Here, we explore this in articles about Pretotyping and other rapid experimentation tools and methods.
When Tabcorp set out to reinvent its approach to innovation, they weren’t looking for a shiny new tool, they were searching for a better way to think....
Clarifying the difference between pretotyping and prototyping - one asks CAN we build it, the other asks SHOULD we build it.
What happens when you put two prototypers and a pretotyper in a room? A conversation that clarifies why most innovation efforts get the sequence wrong.
What if the AI ran the interview? I'll be honest—when Patrick and I sat down to record a case study interview, I didn't think ChatGPT would be...
From ideas to evidence - building an Innovation Engine in a regulated enterprise.
A Century of Innovating Reece is an Australian success story that has been innovating since its humble beginnings. Founded over 100 years ago...
At first glance, accelerators and corporate innovation seem to be on different sides of the innovation spectrum. Slingshot Accelerator aims to bring t...
Experimentation Tools Directory: 10 Essential Tools for Innovation Teams covering the complete experimentation lifecycle.
AI accelerates the build, but only experimentation tells you what customers actually want.
A financial services team went from zero experimentation to 12 experiments in 3 weeks, engaging 500+ customers.
An unexpected experiment with voice AI that changed how we capture customer stories — and a case study from inside a regulated giant.
Idea votes are just opinions. See why Pretotyping beats popularity, and how to integrate experiments into your system.
Embracing failure makes success even sweeter, right?...
When it comes to innovating, it all starts with ideas. If you’re looking for the next big product or service to excite your customers, you ne...
Google Glass is still widely considered one of the great failures of the tech world. Even years after being pulled from the market, it’s still the pro...
Agile, Scrum, and Pretotyping - the holy trinity of innovation explained.
A virtual checkmark worth $8 – would you pay it? Why 'Twitter Blue' is both perfect and te...
Burger King goes vegan...
BYO bottle with this experiment from Coca-Cola |M...
Combinatorial Innovation: two birds, one creative stone...
Could TikTok become the next Shopify? Learn more about how TikTok is pretotyping their way...
Exponential learnings from 2020...
Exponentially is three today! We’re so excited to share our third birthday with you. It’s been a wild ride over the last three y...
Free for now but not forever...
Happy New (Financial) Year!...
Helping PEXA and AGL improve their innovation...
How are you upgrading your innovation process in 2021?...
June 2022: Infiltrating LinkedIn to get skin in the game Need to find where the best data for the validation of your product or service is? Jus...
Innovation: Pretotyping does it better...
Is AI a feature or a business?...
Making BBQ better GE's FirstBuild is taking innovation to new heights with their new indoor smoker - check it out!...
New month, new us – we’ve had a makeover!...
Meet Francis, an MIT startup pretotype |MC_PREV...
Predictions, AI and the 10X experiment challenge...
Pretotyping is all around us; can you spot it?...
Pretotyping Online has launched! We have some exciting news. Our flagship [ Learn Pretotyping Online course...
Pretotyping Showdown – returning to the office vs. working from home...
Ready to innovate in 2021?...
Reid Hoffman pretotyping NFTs using AI with imposter syndrome...
Set yourself up for success in 2022!...
Tesla, data, and an epic pretotyping fail…...
The AI's have landed, and they're here to stay Are you ready to take advantage?...
The snack pretotype...
We have a question for you. Does this innovation process look familiar to you? Hits a little too close to home, perhaps? If so,...
We’ve got BIG plans for 2022!...
What does pretotyping success look like?...
When to Just Walk Out on an experiment and why they needed to Just Walk Out on this v...
Why you need self doubt in your life...
Exponentially turns three!...
Thanks, [Brendan Duong](https://medium.com/u/2bc8699d28b9) for asking how it’s going one year later. All the apps I mentioned in the initial article...
Why so much failure? Thirty thousand new consumer products launch annually, and 95% of them fail. This stark statistic means that out of thos...
If the Lean Startup offers a systematic and scientific approach to the development of new businesses, then Pretotyping serves to underpin, advance and...
Speed in innovation is vital for results; it enables companies to focus quickly on emerging consumer trends and can drive costs down and quality up....
Ready for new ways to innovate? It’s been a busy few months and we’re excited to share what’s coming up in June. Don’t forget,...
Revealing Unknown Knowns...
Using an actual skin caliper as a visual aid, I explain how to assign skin in the game points to market data....
It’s year four of my experiment to figure out how to apply startup and scale-up techniques, tools, and tactics to corporate innovation After s...
Innovation is a crucial component in the ongoing success of any business. A PwC survey reveals that 97% of CEOs agree that innovation is a top priorit...
We’ve got a question for you....
In this video, I continue my introduction to pretotyping with another one of my favorite examples: The Pinocchio pretotype for smart speakers. How can...
In this video, I introduce you to the concept and practice of pretotyping using one of my (and my students') favorite example: The Palm Pilot PDA. In...
If you are interested in a first-hand account and hard data of how well pretotyping works for all types of products and companies, listen to this podc...
Exponentially has just turned three, and while the last few years have felt like a wild ride - running over 1000 pretotypes, training over 800 pretoty...
The Pinocchio Pretotype is one of the simplest and most revealing pretotyping techniques. In this video, Alberto Savoia shows us how he pretotyped a s...
Alberto Savoia had a successful career as Chief Technology Officer in major companies such as Sun Microsystems, SunLabs, and was Google’s first Engine...
Check out Remotely Interesting’s video on mashing up design sprints with pretotyping. [Watch Remotely Interesting](https://us02web.zoom.us/webi...
Skin In the Game. Why and how entrepreneurs, inventors, and innovators should get some skin in the game from the market before putting too much of the...
As Google's first engineering director, Alberto Savoia led the team that launched Google's revolutionary AdWords project. After founding two startups,...
Failure bites. Bite back! Know your enemy. To fight failure and win, you need to first understand why most failures happen. In this video, I will intr...
Every inventor, innovator, entrepreneur believes that their idea is a "good idea". And yet, most new products, services, and companies fail in the mar...
You need DATA not OPINIONS to decide whether or not to invest in a new business or product idea. But not all data is created equal. In this video, I w...
We launched our [online Pretotyping Course](https://learnpretotyping.exponentially.com/) six weeks ago, on Monday, August 31, 2020. It’s been a hit. O...
Elon Musk is a master pretotyper. He knows how to test ideas with real customers in the market before he builds anything, so that by the time Te...
To design a successful pretotype, one of the most important things is to establish your XYZ hypothesis. This is where we "say it with numbers," w...
Market research rots faster than bananas. This is especially true in a year marked by a global pandemic, recessions, market uncertainty, and worldwide...
PEXA case study - embedding pretotyping company-wide in under a year.
AGL’s Experimentation Team is leading the way when it comes to pretotyping. The team is led by AGL’s Experimentation Manager Richard Guy, who was trai...
Caltex Spark accelerator case study - rapid experimentation with pretotyping.
Facilitated by Slingshot, HCF Catalyst is Australia’s leading health-technology scaleup accelerator. Exponentially worked with HCF and its matched sta...
Exponentially worked with Lion - one of the region’s most innovative food and beverage companies - as part of an accelerator facilitated by Slingshot,...
In 2018, we worked with Racing Victoria to answer the question: How do we create the next major event for Racing Victoria? The company needed to test...
As part of Slingshot and Qantas’ AVRO Accelerator, Exponentially ran a workshop to give companies the skills to incorporate rapid experimentation and...
RACQ case study - rapid experimentation and pretotyping.
RACV case study - using pretotyping to run a Rapid Innovation Sprint.
The Australian National University case study - experimenting with experimentation.
Exponentially just turned five — reflecting on navigating the pandemic, going digital, and a full brand refresh.
Definition Use an existing product or service as a starting point for your new product. Most new products or services are not completely new...
Definition: Take advantage of the customer traffic in an existing store (brick and mortar or online) to stick an artefact of your idea (it c...
Definition: Offer a pretotype version of your product or service on a very limited time basis to see if there is any interest before making a...
Definition: Before committing to launch a new product or service formally and publicly on a large scale, test it in a smaller, more private...
Definition: Through the 'magic of movies' you can make products that don't yet exist come to life and see how people react to them: Are they...
Definition: Create a first iteration of your product with the absolute minimum set of features that would make it valuable and useful, at le...
Pretotyping through rapid experimentation means everything when it comes to innovation because it’s the quickest and cheapest way to get results. Tha...
Join us for a chat with Untap Strategy and Leslie Barry, Chief Executive Officer at Exponentially. We will be talking about Pretotyping, a method...
Brilliant questions from our community on the ins and outs of pretotyping and experimentation, with answers.
How pretotyping flips the Lean 'Build, Measure, Learn' cycle to 'Learn, Measure, Build' for better innovation outcomes.
Surveys lie. Pretotyping shows real behaviour, not guesses. Escape Thoughtland and get reliable data to validate ideas before you build.
Tim Vang shares how Pretotyping breaks habits, shifts mindsets, and works at any scale. See why $3 tests can change everything.
No matter your method - Lean, Agile, HCD - Pretotyping strengthens it. Discover how to plug it in and make innovation smarter, faster, and cheaper.
How pretotyping strengthens human-centred design by providing data-driven validation of ideas generated from fieldwork.
Amazon's 'Working Backwards' method works for Amazon, but for everyone else, pretotyping fills the critical gap between idea and build.
Walmart's Daniel Rivenbark shares how Pretotyping helps teams act on data, not hype. Learn his tips and start innovating with clarity.
Farzad Darouian discusses his innovative Amazon bookmark gift card idea, his passion for pretotyping, and bridging the gap between specialisations.
Patrick Copeland discusses his role in the birth of pretotyping, differences between Amazon and Google culture, and why innovation needs confidence.
On March 22nd from 10am AEDT, experts from around the globe will be coming together for 24 hours as a part of the Experimental Voices Clubhouse Conf...
Win by failing like Google. Learn how to use pretotyping to test your ideas by figuring out if you should build your idea, vs whether you can bu...
Learn how to design a Pretotype Experiment to test your ideas by figuring out if you should build your idea vs whether you can build it.We'll teach yo...
A morning with a Global Leadership Strategy Team....
Learn how to design a Pretotype Experiment to test your ideas by figuring out if you should build your idea vs whether you can build it. We'll teach...
A morning with the global leadership team of the leading skincare brands in Asia-Pacific....
During Break Out Melbourne 2019, you’ll be transported to a world where you can explore the power of playful chaos to think big. Play is the bedrock...
Learn how to design a Pretotype Experiment to test your ideas by figuring out if you SHOULD build your idea vs whether you CAN build it. We'll answer...
We'll be sharing some insights on what we've learned working with customers in the real world, and I'm taking the opportunity to ask him those tricky...
Learn how to design a Pretotype Experiment to test your ideas by figuring out if you SHOULD build your idea vs whether you CAN build it. We'll answer...
A morning with 400 people with one of the leading skincare brands in Asia-Pacific....
Definition: Test the Initial Level of Interest (ILI) in an existing but not yet broadly available/scalable product or service by creating art...
Definition: Test the Initial Level of Interest (ILI) in a yet-to-be-developed product or service by creating artefacts that suggest that the...
Definition: Use human skills to simulate your product or service idea & determine if anyone will use it. Example: Before taking the...
Definition: Create a non-operational version of your product and ask your potential market to use their imagination to pretend that it actua...
In October 2018 we Pretotyped the concept of a 'Pretotyping Global Summit 2019'. The Skin In The Game was to get 5 clients and partners to cover thei...
Corporate Traveller is giving five businesses the exclusive opportunity to send two staff members to an intimate full-day innovation workshop, to acce...
Learn how to drive better results from your innovation investments at this ProductTank event, presented by Leslie Barry and other innovation experts....