The experimentation system that stays after we leave
Capture ideas. Run pretotyping experiments. Track what you've saved by stopping bad ideas early and what you've validated.
One place to turn opinions into data.
Start 30-Day Free Trial4,000+ experiments since 2020
Trusted by teams at TabCorp, PEXA, Swyftx, Reece, and more.
We train your team and prove pretotyping works. The platform keeps it running.
It starts with a sprint — typically four weeks — to prove this works in your environment. From there, most clients expand across teams, running rolling experimentation programs. When we step back, the platform stays.
It's not another idea management tool or popularity contest. It's a system purpose-built for pretotyping: capturing ideas, designing experiments, tracking results, and showing exactly what you've learned.
Think of it as the consultant on site after we're gone.
Capture ideas from anyone
Kill bad ideas before they cost you
AI helps you design better experiments
Works with your stack
The platform doesn't run experiments or replace your tools. You'll still use Figma, Intercom, your analytics, your ad platforms.
Exponentially connects the dots and captures the learning. One system to coordinate and document — not another tool to rip and replace.
"Having a tool and a process to follow has been really impactful in our product management process — it's saved us a lot in idea validation. It's also been impactful in upskilling product managers because it's consistent and the tool guides you."
— Luisa Bradshaw-Wiley, Head of Product — Reece
Simple pricing. Everyone gets access.
A$100
per employee / year — drops as you grow
We price by company size, not by seats or features.
Less than a team lunch per employee. One killed idea pays for a decade.
Seat-limited tools
- ✕ Pay per seat — so you limit who can contribute
- ✕ Ideas ranked by votes, not evidence
- ✕ No experiments — just opinions
Typical cost: $13–65K/year
Exponentially
- ✓ Every employee can submit ideas
- ✓ Find winning ideas before investing $2M
- ✓ Kill bad ideas in days, not months
Typical ROI: $12M saved (Tabcorp, 18 months)
One idea pays for years. "The Pretotyping course saved our organisation $200,000 before lunchtime on day 2." — Dan Roesler, PEXA
For innovation teams & pilots
- ✓ Start instantly
- ✓ No procurement needed
- ✓ Whole company can contribute
No credit card. No procurement. Prove value first, then expand.
For scale-ups & enterprises
- ✓ Company-wide access
- ✓ Annual pricing with cap
- ✓ Optional BU / division scoping
Price scales down as you grow. Annual cap at A$100K.
Calculate your price
Select your company size. Takes 10 seconds.
What it does
- • Capture ideas — From anyone in the company. Structured intake without the fluff of idea management systems.
- • Prioritise with data — See what's a money pit vs. a quick win. No more "whoever shouts loudest."
- • Design pretotyping experiments — Guided workflow from idea → lean canvas → hypothesis → test.
- • Track pass/fail and learnings — Every experiment, every result, every iteration in one place.
- • Report to leadership — $ saved, $ generated, experiment velocity. A portfolio view you can take to the board.
AI built in
Most teams get stuck turning a rough idea into something testable. The platform's AI accelerates the thinking:
- • Brainstorm and expand — Turn a half-formed idea into multiple experiment angles
- • Auto-generate Lean Canvas — Understand the customer problem and solution in minutes
- • Draft pretotyping hypotheses — Get to "what percent of which people will do what" faster
- • Pick the right method — Fake door, mechanical turk, Pinocchio — matched to what you're testing
- • Summarise results — Auto-generated learnings so you can move to the next experiment
You still make the decisions. The AI just gets you there faster.
Not sure if you need the platform?
Most clients start with training and an initial sprint.
Two to Four weeks to test if pretotyping works for you, prove value quickly, and reduce time to data.
Then embed it across the business. PEXA, Tabcorp, and ANU all started here.
Talk to Leslie