Case Studies
Real results from real enterprises. See how pretotyping saved millions and validated winning ideas.
PEXA
How PEXA embedded pretotyping across all areas of the organisation, running 50 pretotypes in just 9 months and making [rapid experimentation](/rapid-experimentation) central to their innovation process.
Tabcorp
How Exponentially helped Tabcorp validate dozens of real-world experiments, uncover millions in cost avoidance, and transform an internal culture of delivery into one of discovery.
Exponentially
An experiment in using ChatGPT voice mode as an AI interviewer to run a case study interview, producing a coherent narrative in half the usual editing time.
Regulated Enterprise
How Exponentially built an innovation engine inside a multi-billion-dollar regulated enterprise, running 130+ live experiments in 12 months with 8X ROI.
Reece
How Reece used pretotyping to test whether customers wanted to edit online orders, implementing a simple experiment in just one day with real customer data.
Slingshot Accelerator
How Exponentially embedded pretotyping and rapid experimentation into corporate-startup accelerator programs with Qantas, Caltex, HCF, News Corp, and Lion.
Australian Financial Review
An Australian Financial Review feature article exploring how companies like RACQ, REA Group, and others are using pretotyping and rapid experimentation to test products before building them.
AGL
How AGL's Experimentation Team embedded pretotyping at scale, running 1000+ tests per year and saving over $7.5 million through rapid experimentation and data-driven decision making.
Australian National University
How ANU used pretotyping and rapid experimentation to improve student experience, running 45 experiments over 12 weeks and validating a chatbot that served one sixth of students.
Caltex Australia
How Caltex used pretotyping and rapid experimentation through the Slingshot-facilitated Spark accelerator program, achieving a 75% success rate across the cohort.
Racing Victoria
How Racing Victoria used pretotyping and rapid experimentation to identify and validate their next major event, resulting in an event generating millions in new revenue annually.
Qantas
How Exponentially worked with Qantas through the Slingshot AVRO Accelerator to give companies the skills to incorporate rapid experimentation and pretotyping into their idea validation process.
RACV
How RACV ran 38 experiments in 3 weeks with a small team, killing bad ideas that were on the cusp of having millions spent on them, and embedding pretotyping as a central innovation method.
RACQ
How RACQ used pretotyping to quickly test and kill a mobility-as-a-service idea in just three days, saving millions by not building the wrong thing.
HCF
How Exponentially worked with HCF through the Slingshot-facilitated Catalyst accelerator to test and validate health-technology ideas for better health outcomes.
Lion
How Lion used pretotyping and rapid experimentation through the Slingshot accelerator to embed a sustainable, repeatable culture of innovation within the organisation.