How teams turned ideas into evidence.
Proof from Tabcorp, PEXA, AGL, Reece, ANU, RACV, Qantas and other clients who needed faster decisions before committing budget, people and momentum.
Teams we've worked with
Faster, Smarter Experiments Helped Tabcorp Unlock Retail Innovation
Tabcorp used rapid experimentation to avoid $12M in costs and generate $7.3M in revenue.
130+ Real-world experiments in 12 months
8 days Idea to experiment time
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PEXA: Embedding Pretotyping Company-Wide
PEXA ran 50 pretotypes in 9 months, then put experimentation on the company scorecard.
50 Pretotypes run in 9 months
100 experiments per year Company-wide goal
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AGL AGL: Successfully Pretotyping at Scale
AGL embedded pretotyping at scale, running 1,000+ tests a year and saving $7.5M+.
1,000+ Tests per year
$7.5M+ Cost savings
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The Australian National University: Experimenting with Experimentation
ANU used 45 experiments to narrow 300 ideas into 3 business cases in 12 weeks.
45 Experiments run
300 to 3 business cases Ideas narrowed
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Reece: A Century of Innovating with Pretotyping
Reece tested real customer demand for order editing in one day before building the feature.
1 day Time to first pretotype
Real customers, real data Approach
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RACV RACV: Transforming Innovation with Pretotyping
RACV used pretotyping to test new member propositions with real customer behaviour.
38 Experiments in 3 weeks
14 Ideas tested with real customers
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Qantas: Rapid Experimentation in the AVRO Accelerator
Qantas used accelerator experiments to help early-stage ideas earn evidence before investment.
AVRO Accelerator Program
Incremental innovation Focus
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Caltex Australia Caltex Spark: Embedding Innovation Through Pretotyping
Caltex used accelerator experiments to validate startups, customer deals, and potential investments.
75% Success rate
Caltex Spark Accelerator Program
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HCF Catalyst: Health-Technology Scaleup Accelerator
HCF Catalyst used pretotyping to help health ventures test ideas before partnership investment.
HCF Catalyst Accelerator Program
Health-technology scaleups Focus
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Lion Lion: Embracing Experimentation in Food & Beverage
Lion used accelerator experiments to build a more repeatable test-and-learn innovation rhythm.
Slingshot Accelerator Program
Testing and learning culture Focus
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Racing Victoria Racing Victoria: Creating the Next Major Event
Racing Victoria used live customer evidence to test new event and fan ideas quickly.
Millions per year New revenue
5 days of intensive experimentation Duration
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RACQ: Testing Mobility-as-a-Service with Pretotyping
RACQ tested mobility-service demand with real market signals before committing to build.
3 days Time to validate
Tiny outlay Cost
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Slingshot Accelerator: Rapid Experimentation in Corporate Startup Accelerators
Slingshot embedded pretotyping into accelerator programs with Qantas, Caltex, HCF, News Corp, and Lion.
5+ (Qantas, Caltex, HCF, News Corp, Lion) Accelerator programs
75% Caltex Spark success rate
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AFR: The New Face of Product Testing, From Pretend Chatbots to Fake Websites
A national business feature showing how companies use pretotyping to test demand before building.
RACQ, REA Group, Myriota, Attica, PROHAB, Aveo Companies featured
Australian Financial Review Publication
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From Ideas to Evidence: Building an Innovation Engine in a Regulated Enterprise
A regulated company built an experimentation engine across 130+ live experiments in 12 months.
130+ Live experiments in 12 months
~8 days Idea to experiment time
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Exponentially AI as Facilitator: How Voice Mode ChatGPT Ran a High-Quality Case Study Interview
An internal experiment using voice AI to run a sharper case-study interview in less editing time.
50% Editing time reduction
Coherent narrative in one sitting Interview quality
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Want results like these?
Tell Leslie what you're trying to figure out. You'll know quickly whether pretotyping is the right next step.
20 min first call
No deck just the problem
Clear fit or not