** Tesla, data, and an epic pretotyping fail… **
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** Hi there, **
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As we start closing out a year where existing customer data has become irrelevant due to COVID-19, it's time to plan ahead: as markets change and we re-emerge into a new world, how are you going to gather YODA (Your Own Data - lightsabers optional) so that you can discover which ideas will actually work? [ Join our Slack community ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) to find out how other pretotypers are gathering data, not opinion, and join the conversation on [ Twitter ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) , [ Facebook ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) and [ LinkedIn ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) .
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Meanwhile, if you're after a cautionary tale (or just some good old-fashioned schadenfreude), look no further than the spectacular failure of [ Quibi ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) , the Netflix competitor that burned through $1.7 billion and folded within six months. Now, we love failure at Exponentially - if happens quickly, cheaply, and early. We guarantee that Quibi could have avoided the pain by pretotyping it first, instead of spending too much time in dreaded Thoughtland. Jeffrey Katzenberg & Meg Whitman, if you're reading - we've got an [ online course ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) you might be interested in... 🙃
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** Innovate like Tesla (for $0 in 24hrs) **
** Did you know that pretotyping is one of the most important methods used by Tesla to test and validate their ideas? The example we give in our ** online pretotyping course ** is the classic Tesla Model 3 launch, where they used a Fake Door pretotype to make sure that customers cared (spoiler alert: they did!) before they built anything at scale. Learn how you can harness Tesla’s innovation methods over on ** our blog ** ** ** **
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** How do you pretotype a pretotyping course? **
It's meta, we know, but this month we pulled back the curtain to show you how we pretotyped our pretotyping course. [ Read ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) how Google ads, fake sign-up pages, and our good friend YODA helped us gather the data we needed to make sure customers wanted our pretotyping course.
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[ Sign up for a free course preview! ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#)
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If you're experiencing financial strain due to COVID-19, please send me a note at leslie@exponentially.com and I’ll see how I can make this course more affordable for you.
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** Meet this month’s scholarship winner, and apply now! **
Every month, we offer one scholarship to our Learn Pretotyping online course.
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Recipients receive access to the course for just $99*, along with a one-on-one call with Exponentially’s founder, Leslie Barry, to kickstart your innovation journey. This month's scholarship winner is [ Ben Dunn Flores ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) who is a designer at [ Trove ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) , a social enterprise that aims to reduce illiteracy. Congratulations, Ben! To put your hat in the ring for next month's scholarship, head to the [ application form. ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#)
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*Why $99 tuition and not $0 for scholarship recipients? Because there will be only one scholarship granted each month and just a little bit of 'skin in the game' helps to make sure we only get serious applicants.
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[ Apply for this month's scholarship! ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#)
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Leslie Founder | Exponentially [ www.exponentially.com ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) [ ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#)
[ ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) [ ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#) [ ](https://www.exponentially.com/blog/tesla--data--and-an-epic-pretotyping-fail#)
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Exponentially, 7 Riverside Quay, Melbourne, Victoria 3006, Australia
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